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Monthly Archives: May 2007

Tendulkar Lychee : Litchi Khatti Kyon?

For some couple of days I was noticing the rising inflow of Litchis in the fruit market. But all those litchis are not fully ripe as indicated by their pale and yellowish-red colour. Eventhough I thought them to be sweet enough as their sales seems to be robust.
When I got up today morning, I saw […]

Naini-Lake Accident: Why it happened?

Today morning, I returned back from Nainital. On the way my thoughts went to a minor accident in the Naini Lake of Nainital reported in the leading local newspapers Amar Ujala & Dainik Jagran yesterday. A family of four from Karol Bagh, New Delhi was enjoying boating in the Naini Lake just like other tourists […]

Brands People Trust

Today, Economic Times’ Brand Equity released the findings of its “India’s Most Trusted Brands 2007” survey. The top 100 list is mostly populated by FMCG products and some medicinal products sold over the counter (without any prescription from any physician). The list starts with Colgate as the top brand and moves down with Vicks, Lux, […]

New Look to the Blog

Well, I was away for a few days on my birthday for a visit to Shree Badrinathji …the most important of the four shrines of Char Dham Yatra in Uttarakhand.
After returning from the Shrine, I am feeling very light and cleanse in my thoughts, actions and daily routines. My mindset has got some sort […]

Effectiveness of Brand Extension in Marketing

These days I see several companies giving their established brand names to their new launches to gain immediate market identity & thus a good market share very quickly. But as the old adage goes, the trees that are slow to grow bear the best fruit. Similarly, brands need time for nourishing them to make them […]

Farecasting Air Fares

Dynamic pricing of Air Fares has created a lot of confusion about purchasing and budgeting Air Tickets. To ease it, yesterday a website was launched which claims to predict Air Fares seven days in advance with guaranteed 75% of accuracy. That means, this website will pay your extra charges in case your fare exceeds its […]

Free Internet Might Remain a Piped Dream

Three weeks back, I was applauding the Govt. plans of providing free Internet services in India [Free Internet In India]. But unfortunately this plan might remain only a distant dream as the pied piper of Union Telecom Ministry Mr. Dayanidhi Maran has recently

Dainik Jagaran’s Jagaran Chowk - A Commercial Advantage for cheap

Last week one of the leading media house in Dehradun viz. Dainik Jagaran gave its name to a small traffic intersection point near its printing press. The traffic joint on Saharanpur Road near New Sabzi Mandi, Niranjanpur was named as “Jagaran Chowk” in the presence of political dignitaries. The inauguration was done by no other […]

Hotmail Relaunched

Yesterday when MSN relaunched its flagship web-based email brand of Hotmail, I was reminded of the earlier days of Internet era. Hotmail was created in 1996 and taken over by Microsoft in 1998. When I accessed the internet first time, the vey first website I opened was Hotmail and I loved the brand as it […]

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