Posted on October 1st, 2007 at 10:46 am by Ashutosh
A Tag line / Punch-line / Slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags ― beyond the reach of many small businesses, including me.
Well, I was in the process of launching a new job site which might be expanded to a career-site later on, with the name “Meri Manzil” (two Hindi words meaning something like “My Destination”). I was looking for an attractive. witty Tag line for the same.
A good tagline should have following in it :
1. It should be short and simple.
2. It should comprise of commonly used words.
3. It should convey the gist of business or its U.S.P. (uniqueness which differentiates it from its competitors).
4. It should be easily memorable and could be associated with the brand when its recalled.
5. It could be musical, melodious or a straight forward statement.
6.It should be meaningful. It should reinforce the customer belief, confidence and pride or entice them to go for this brand.
You may get a better idea of it by reading the ones I have created for this Job site and either vote the best out of it or suggest something new which you feel will be the best for it:
1. Make your own choice.
2. Because you deserve more.
3. mera pasha mera passion. (Hinglish)
4. oonchi kood, oonchi pahunch. (Hindi)
5. Leap higher to fly higher.
6. Meet your destiny.
7. Get noticed.
8. Put wings to your dreams.
9. Act now to get there.
10. Grab it before someone else do!
11. Lay your hands first.
12. Act fast to achieve it.
13. Step-up!
14. More than you can imagine.
15. Higher expectations make sense.
16. Reach there to get noticed.
17. Leverage the untapped.
18. Ride the expressway.
19. …where dreams turn real.
20. Write your own success story.
21. Reach there to get noticed.
22. Encash the untapped potential.
The list may go on and on. But it might give you some idea for what I am looking for.
Now can you help me with your inputs?
Technorati Tags: Tagline, Slogan, Punch line, branding, creative, copy writing, tag lines
Link Here | October 1, 2007,
There are many good tag lines, difficult to choose. Since I have to vote one, I will vote for :
…where dreams turn real.
Comment by Ashok Arora |
Link Here | October 1, 2007,
Thanks Ashok Arora! Can’t this be modified as “where your wishes get fulfilled” or ” “where dreams are a reality”?
You haven’t suggested something new? Do give a try.
Thanks again for voting the best out of the above.
Comment by Ashutosh |
Link Here | October 2, 2007,
My vote goes for
Meet your destiny
Other suggestions are-
Chuloo Shikhar
Pahal Aapki Saath Hamara
The Job Garden
Explore your potential
Comment by Chetan Padliya |
Link Here | October 2, 2007,
Thanks Chetan for your valuable vote and contribution! Perhaps you wish to say “chhulo shikhar” (”touch the summit or pinnacle” in English).
. I hope more readers will participate and contribute. All are welcome to consider the user contribution too to include it when voting.
Now increased choices are making voting more difficult but more exciting
Thanks again.
Comment by Ashutosh |
Link Here | October 2, 2007,
8th,19th and 21st tag lines are better for me. However I feel “..where dreams turn real” is much more apt to the name of the website. All the best in launching your site!
Comment by Vizz |
Link Here | October 3, 2007,
It should be something like ‘Ab Manzil Door Nahi’. After all your website’s name is meri manzil.
Comment by Varun |
Link Here | October 3, 2007,
Thanks Vizz for your preference order and wishes.
Thanks Varun for your new orientation to the thought process.
Comment by Ashutosh |
Link Here | October 29, 2007,
Hello sir!
Sorry 4 late !
I think “Put wings to your dream” is very good tag line from option give by you but “Ab Manzil door nahi” suggestion by varun is also very beautiful Tagline!
Sandeep Painuly
Comment by Sandeep Painuly
Link Here | October 29, 2007,
Thanks Sandeep for your vote. No, you are not late, feedback and opinions for this are still welcome here. Infact, so many options with many different kind of feedbacks have added to my confusion. I wish to have much more opinions and number of votes so that some clear majority could be seen or conclusive decision taken over this. Lets see what comes up next.
Comment by Ashutosh |