Category Archives: Business MangementIndiaTimes website (www.indiatimes.com)- part of India’s largest media and entertainment house, The Times Group has been reported to be serving up atleast 434 malacious files, directly or indirectly. Visitors can be infected even if they have up-to-date systems with anti-viruses installed on them as many of these viruses are not detectable by the anti-virus softwares. […]
A Tag line / Punch-line / Slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags ― beyond the reach of […]
After changing the world of communication with his first innovative venture hotmail.com, what Mr. Sabeer Bhatia is doing these days? Well, according to Business Standard & News Track, he is preparing to launch & promote a new social networking website namely www.apnacircle.com along with one Mr. Yogesh Bansal. You might be wondering that after so […]
The seventh & final book in the Harry Potter series is still not complete by its author J. K. Rowling. But its advance bookings has flooded book publishers and retailers with millions of readers since she announced the date of its release in February,2007. As the released date is approaching fast [21st July,2007, 00:01 Hrs. […]
Today, some brands are taking substantial risk by applying unconventional ways to promote and establish their brands. PEPSI is rolling out 35 different pack designs for the same content in it! In April, the soft-drinks giant kicked off a global campaign that will see its pack designs, which have changed just 10 times in […]
Market sometimes provides interesting problems to the marketing personnels in the field. Here is an interesting real story which was encountered by the customer care executive of General Motors. The beauty of the situation here is no matter how much stupid the problem appeared, but the Company decided to provide its support services to […]
Recently in a landmark decision TDSAT (The Telecom Dispute Settlement and Appellate Tribunal) ordered Zee - Turner to share 19 channels with Tata Sky at 50 percent of the declared cable rates. Earlier Zee- Turner had asked Tata Sky to carry all its 32 channels at Rs149.85 per subscriber per month. But […]
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