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category archive listing Category Archives: Marketing & Promotions

Impacts of LNP for Mobile Nos. in India

More than two years after the proposal for LNP (Local Number Portability) was made, DoT has recommended it for implementation in a phased manner. Initially, it will be implemented in New Delhi, Kolkata, Chennai and Mumbai by the end of 2008. So its still some more wait to see it in practice.
What does these […]

Will you vote for a Tagline for a new project?

A Tag line / Punch-line / Slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags ― beyond the reach of […]

Hotmail founder is networking with ApnaCircle.com!

After changing the world of communication with his first innovative venture hotmail.com, what Mr. Sabeer Bhatia is doing these days? Well, according to Business Standard & News Track, he is preparing to launch & promote a new social networking website namely www.apnacircle.com along with one Mr. Yogesh Bansal. You might be wondering that after so […]

What is SMS 2.0?

* SMS 2.0 is an upgrade to the consumer’s default Cellphone SMS (Messaging) application. SMS 2.0 has converged messaging, content and advertising into one seamless application.
* Bharti Airtel, the country’s largest mobile phone operator, is test marketing SMS 2.0 — the world’s first upgrade to the popular SMS application — in and around Delhi in […]

A counter offer to those getting paid for SMS by mGinger

Here is a news for the subscribers of mGinger concept. There is a competition to pay them more for reading advertisements. If you have gone through my earlier post on mGinger SMS pay backs, then you must be aware of the fact that mGinger is paying back its readers 35 paise in all.
Here is another […]

Heavy Discounts on “Harry Potter and the Deathly Hallows”. How to survive in such a market!!!

The seventh & final book in the Harry Potter series is still not complete by its author J. K. Rowling. But its advance bookings has flooded book publishers and retailers with millions of readers since she announced the date of its release in February,2007. As the released date is approaching fast [21st July,2007, 00:01 Hrs. […]

Blog Promotion - A Business in Disguise!

This Blueprint says it all with a clear-cut approach. Its one of the best how-to guides I have ever come across and that too for earning a good chunk of money by putting just a couple of hours daily. Doesn’t it sound interesting?
I would even like to recommend this blueprint to those who don’t want to blog but wish to promote their business, products or services or their corporate website. They will find a lot of practical & easy tips which can be followed for their betterment.

Viral Marketing Efforts with the Subservient Characters

Some three years back, Burger King, a big fast food chain in U.S.A. launched a flash based interactive website to promote its newly launched TenderCrisp Chicken Sandwich & subsequently Spicy TenderCrisp Chicken Sandwich. The website was an instant hit due to its unique creativity and interactivity with the element of little porn and humour. It […]

Packaging Brands the Web 3.0 way

Today, some brands are taking substantial risk by applying unconventional ways to promote and establish their brands. PEPSI is rolling out 35 different pack designs for the same content in it! In April, the soft-drinks giant kicked off a global campaign that will see its pack designs, which have changed just 10 times in […]

Now, get paid for receiving SMS ads

Last month my sister sent me a referral link to mGinger - a website with a unique business model of paying to read SMSs on your cellphones. As I don’t use any cellphone connection I just had a look at this website critically. But I found it to be a good and practical business model. […]

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