Category Archives: BrandingMore than two years after the proposal for LNP (Local Number Portability) was made, DoT has recommended it for implementation in a phased manner. Initially, it will be implemented in New Delhi, Kolkata, Chennai and Mumbai by the end of 2008. So its still some more wait to see it in practice.
What does these […]
A Tag line / Punch-line / Slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags ― beyond the reach of […]
After changing the world of communication with his first innovative venture hotmail.com, what Mr. Sabeer Bhatia is doing these days? Well, according to Business Standard & News Track, he is preparing to launch & promote a new social networking website namely www.apnacircle.com along with one Mr. Yogesh Bansal. You might be wondering that after so […]
Today, some brands are taking substantial risk by applying unconventional ways to promote and establish their brands. PEPSI is rolling out 35 different pack designs for the same content in it! In April, the soft-drinks giant kicked off a global campaign that will see its pack designs, which have changed just 10 times in […]
Today, Economic Times’ Brand Equity released the findings of its “India’s Most Trusted Brands 2007” survey. The top 100 list is mostly populated by FMCG products and some medicinal products sold over the counter (without any prescription from any physician). The list starts with Colgate as the top brand and moves down with Vicks, Lux, […]
These days I see several companies giving their established brand names to their new launches to gain immediate market identity & thus a good market share very quickly. But as the old adage goes, the trees that are slow to grow bear the best fruit. Similarly, brands need time for nourishing them to make them […]
In this times of century, where communications are at lightning speed, I feel sorry for the job done by The Times of India’s team to cover Dehradun.
Although Times of India doesn’t have any special edition for the state of Uttarakhand, but it has a weekly supplement viz. Doon Plus circulated in the Dehradun and Haridwar […]
WordPress database error: [Table 'thecentu_wrdp1.wp_categories' doesn't exist]
SELECT COUNT(*) FROM wp_categories
© 2007 The Century Times. Powered by Wordpress wearing MyJournal Hypereal by 
BlogoSquare
There are currently 48 posts extending over categories with loads upto 118 comments with valid XHTML and CSS.
